Last Week was a bit of a milestone for me. I have finally worked out a bit more about the way the Internet works. Gee whizz it is an absolute jungle out there! Now the big emphasis is on “a bit more” I don’t think I will ever learn it all and new comers should also be fully aware of this. Just when you have something mastered along comes a new way of doing it, now from what I have seen so far most of the programs and business opportunities are all structured around a few basic principles and guess what all of them have their advantages and downfalls. Conventional business, buy this I mean a business such as a physical retail store or a contracting business they also have their own advantages and downfalls. Take the building industry for example, 1 year ago I was doing a job in a remote location and we had about 1 week to go to finish it, well it started raining and that was the end of that we were stranded, we could not move any of the vehicles as they just kept getting bogged, we could not work so all of my crew had to just sit it out in the rain for a whole 6 days. We only had a make shift camp with a large canvas tarp as shelter which was very uncomfortable and our job which was only going to take 7 days ended up taking 18 days because you guessed it just when we got started again with our work it rained again. So what I am getting at here is that any business has its downfalls and if you think that is going to be easy, think again... The biggest one with an Internet business is advertising and promoting and it is from here that the 95% failure statistics are derived. I really do believe that nearly all of the programs that we see on offer everyday on the Internet can and do work. The trick is promoting them properly and to do that you also have 1000’s of program you can join, also full of merit but once again it is then learning how to use them and then seeing if they do a good job or not. Here is another example of business in the outside world, I was looking for some new workers and I ran an ad in a local newspaper for a cost of $275. 2 days went by and not 1 phone call, so I ran the ad again another $275, this time 1 phone call from a totally unsuitable candidate. The next thing I tried was a flyer on all the local public notice boards, still not one response. Can you believe it, well at the time I was looking for workers; a few new mines had started up and basically had recruited all of the available trade’s people, just my luck. Well disgruntled and not quite sure what to do next I headed to the local bar, sitting on the barstool having a beer, I struck up a conversation with a man sitting next to me. We started talking about employing people and how hard it was, after a couple of beers I still had not come up with a solution. Still disgruntled and unsure home I went, I arrived to find my teenagers friends had come visiting so one more shot at finding someone to work I asked them if they knew anyone. Bingo within minutes they had made a few phone calls and I had a new worker, actually 2 new workers. So all the time I was looking for someone they were out there but my advertising had just not reached them, exactly the same thing applies on the Internet. There are millions and millions of customers that are ready to use your services you just have to find them and here lies the problem, how do you find them?
Advertising can be very expensive and time consuming, take the Super Bowl, business pay millions of dollars to run a 30 second ad Why pay millions? The answer is exposure and at the Super Bowl they get it. In Australia the prime time for advertising is also with big sporting events. Just imagine how many hits your site would get with a prime advertising campaign like that; I doubt you would be able to keep up not to mention afford 2 or 3 million for the add. I have used this as an example of how advertising is a necessary evil, we as Internet Marketers cannot afford to be with out it.
Well how can a new comer to this advertising jungle get a message out to the millions without spending lots of money? I have found 1 of the answers and you can also earn quite a nice little income for your efforts. Traffic Exchanges! Grab a copy of this free guide and start earning and promoting.
CLICK HERE
Please remember to drop me a message on Skype (glensid) if you have any questions
Tuesday, February 24, 2009
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